CASE
HISTORY: Independent
contractors anticipate receiving the annual contractors' calendar
from a national brick supplier. The company's yellow and black
color scheme creates a calendar that is used daily to schedule
jobs, figure days remaining and plan future activities.
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Year-at-a-glance
CASE
HISTORY:This popular calendar has advertised just about
everything -- fire trucks, trains, eggs, milk, teachers, nurses,
steel, rubber, farmers, laboratories, refrigeration, insurance,
power appliances, paper and oil.
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Jumbo U.S. Map
CASE
HISTORY:Each year offices around the world receive their
international company's world map calendar with
each office and manufacturing plant identified.
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Desk Pad Calendar
CASE
HISTORY:So customers would identify Brand X heat pumps with
him, a heating and air conditioning dealer used Brand X's logo and
heat pump drawings down the side of a jumbo desk planner. Brand
X helped pay for the calendars as part of a co-op advertising program.
