CASE HISTORY: An annual custom calendar can be a vital part of a total advertising campaign. By receiving a calendar featuring full color photographs of the staff of a physicians group, HMO customers become familiar with the staff and feel at ease seeing a new doctor.

CASE HISTORY: A calendar's function should match the recipient's need. A shipping company mailed a four-panel calendar featuring a color picture of their ship to all their customers. The white center panel for the current month and gray panels for past and future months made it perfect for scheduling shipments.

CASE HISTORY: To raise money for new uniforms, a high school marching band sold deluxe color calendars featuring 12 different photos of the band in formation.

CASE HISTORY: A major manufacturing employer, in conjunction with the local TV station and newspaper, sponsors an annual "Drug Awareness" poster contest for school age children. Children create original art for judging by a committee comprised of a local artist, a politician, and a manufacturing executive.